Rage, Walkman-WALKMAN

March 1979, at the request of a large depth, sound department to press a small tape recorder with "journalists" (Pressman) modified into smaller tape recorder, get a lot of people praise the good in sound quality evaluation,

 

In Morita's under the guidance of Sony began in July 1979, launched the Walkman (player),Akio Morita, the Walkman in the youth market positioning, and stressed that young dynamic and fashion, and created a headset culture,

 

In February 1980 started in the world started in sales, and in November 1980 began to use the global harmonization of "Walkman" this is not standard English as the Japanese brand until 1998 so far, "Walkman" has exceeded 200 million in global sales of 50 million units.

 

Akio Morita closure in October 1992 the British jazz, the title of the British media is: <up, Sony Walkman Jazz. >