The drawbacks of The shoulders production enterprise
(3) agent export -- relaxed behind The heavy.
According to the complex, management consulting company investigation, the processing of export-oriented enterprises to foreign markets dependent high, some enterprises more than 90% of the products exported.
However, with excellent export performance of, is this kind of enterprise fragile, even is incomplete market function. Reason is that the processing of export-oriented enterprises, product sales and not through enterprise itself abroad to set up sales network realization, but generally used export agency way, only few level agents and foreign dealing, true market of these enterprises, it is a complete "black box", how to grasp the market demand, the ultimate establish efficient sales network, flexible use different sales mode ability, has long been ruined.
Now, profit interval has begun to link metastases, require these market enterprise must have strong market ability, otherwise, in the overseas markets, own destiny increasingly by others control, the survival and development of the risk is bigger and bigger. In addition, many processing of export-oriented enterprises also ready to open up the domestic market, it needs to have the enough market ability, simply by one class representative's way is not good.
However, the export customer-guided enterprise long-term using export agent, ruined their market function, and the formation of the market function more take a long time. So, for the processing of export-oriented enterprises speaking, the agency has brought benefits, but also causes the enterprise market function and incomplete, it will become the enterprise next to be more independent development of heavy "debt".
No comments:
Post a Comment