2010/10/29

Products specializes in greement do this mainly benefits

Products specializes in greement do this mainly benefits
 
 
Supplementary product line. For the makers rush to supplement line,
 
OEM way also can yet be regarded as a shortcut. Find market opportunity and launch between the product after all have a period of time, the manufacturer can use OEM products can quickly fill market blank, seizes the market. Meanwhile, their product design and development, once the ripe, can own products replace OEM products.
 
Sometimes found a consistent product manufacturer may give its offerings at risk of deadly threat. Such as the production of mainframe computer manufacturers display excelling in can not achieve the corresponding level, or in the disk drive on cost difficult to drop, can adopt OEM way from the purchase, otherwise, only by host version in the market competition, not only lost market opportunities, and survival possible problems.
 
To perfect enterprise value chain.
 
USES the enterprise existing sales network, expand functionality, for a variety of products and many enterprises sales and after-sales service. Sometimes, the manufacturer's competitive advantage may not is in making, but in sales channel and after-sales service, at this time, adopt OEM trading is afraid is inevitable choice. Blue giant IBM almost don't produce any part of computer, accessories, and then from the external purchase basically with its worldwide sales channel and service network, provide a large computer to win customers reputation.
 
Test market opportunities. Sometimes purchasing enterprise also USES OEM way to detect to enter the market possibilities. Enterprise the product to the market by watching the market reaction. If the market responded well, enterprise JiuGe can launch their own products; If the market reaction insipid, enterprises can also terminate the contract, give up into the OEM products market of plan. So, manufacturers the risk to the new project satisfactorly than oneself the risk are much smaller.

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