2010/10/29

OEM strategy one: go out.

OEM strategy one: go out.
 
Because anti-dumping cases and other factors, go out for transnational investment and let others for his generation of labor is becoming some strong old-line OEM enterprise priorities.
 
Color TV anti-dumping rulings dice is cast, China overseas OEM production line. Although several color television enterprise vowed to American TV anti-dumping case results appeal, but China TV exports strategy are easy to attack the major human mistakes are indisputable fact. Anti-dumping case shows that China's TV enterprise already have become globalized ability, but lack of internationalization of experience.
 
Statistics show that in the next few years, the surplus will achieve domestic production capacity of over 3500 million, looking for land into production release urgent matter. In anti-dumping cases result has been made under the condition of the overall situation, China's TV exports strategic forced underwent a major adjustments to large-scale OEM exports and labor-intensive cheap low technology products exportation primarily mode will gradually faded out from the stage of history.
 
But the United States and the European Union and the market is WTO of China enterprise must enter and unavoidable mainstream market. Therefore, the existing enterprise conducts some forward-looking strategies will become China's exports export of new regular TV weapon. Global manufacturing resources allocation.
 
According to information, TV dumping investigation by the United States, konka first after adjustment for the layout of production base, through overseas base supply to ease the impact of American dumping ruling. In the United States on anti-dumping charges soon, konka in October last year sitting Mexico to establish production bases, this base in May this year, which specializes in manufacturing wholly produced according to supply the American market products.
 
While American dumping ruling accelerated the konka overseas production base of startup, konka in Thailand, Mexico's factory has started in September shipment, and by cooperation factory production products will in Europe for shipment.

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