OEM manufacturing industry, especially in the way of the rapid development of the information industry in industrial application is extremely extensive.
For example, according to the statistics institutions of IDG global authority (International Group) statistics, Digital global personal computer manufacturers use hard disk above 95% by Quantum and Seagate, West Digital this three big hard disk vendors to OEM way to provide. Are able to receive the application of reason, is he adapted to entering the 1990s global technology rapid development brings the new competition situation needs.
OEM way with its flexible, efficient business characteristics, adapted to the new development of the situation, was thus widely used.
OEM adapt world-class brands development needs.
Economic competition is becoming increasingly to the global scale, brand and channels increasingly reflected in the actual commodity ultimate value the vital role, OEM manufacturer mark terms are way zhongyuan illustrate this point importance.
In the economic competition has been increasingly recognized the importance of brand, because only among consumers establish good image, can win more marketing channel partner support to pass with the joint efforts of the channel partners to make products more duane consumption group penetration. Therefore many business performance good multinational company always pay attention to brand image and marketing channel construction.
Therefore make full use of OEM way will have been mature product or other enterprise have advantages in production product pushed into their own marketing channel, use oneself in value-added service advantages to win a wider range of consumer, it is also called "lend chicken unripe egg" remedy.
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