Relative to build brand

 

On nasdaq technology stocks generally fall CIBC (Canada empire commercial Banks) analysts in January this year to raise Flextronics (Flextronics International Ltd.) rating. Flextronics is a big contract manufacturers, its stock rating was upward part of the reason is that it has not satisfied simply assemble products, but became involved in product design, can complete product from drawings to finished products in the whole process of development from OEM to ODM.

 

For most OEM for, choose this line, mostly with trepidation, who is not willing to always stay at the end of the chain, AngRenBiXi life.

 

Even the largest global electronics product contract manufacturing ShangWei flextronics, also not satisfy the production of MOTOROLA mobile phone, some for Microsoft, despite the current production some game in its these consumer goods source of income in up to most. Declining profits in successive years is OEM was forced to change survival strategy of direct reasons, according to the businessweek Chinese version of reports, sui-hua dealer's "gross" has dropped from 15% to 5%. "

 

last year, MOTOROLA for launch low-cost cellphones, through the way of selecting sui-hua bid dealer, each handset offer only 30 dollars. This time, completed the primitive accumulation of OEM, like flextronics that, to value chain gradually shift, become the most above the actual a choice.

 

Relative to build brand, OEM and ODM are relatively pure work, but want to realize this cross over, is not easy, at least want to have two aspects ability.