Production enterprise benefits
(4) product innovation, improving ability. If the OEM products belong to innovative products, supply enterprise in addition to meeting the acquirer needs outside, still can with own brand in the domestic and international market. Or increase product line length, launch new products; Or enhance product line depth, increase the variety of existing products, no matter from which hand increased all the enterprise the competitive ability.
OEM way for both parties concerned, in addition to share the products whole competitive advantage outside, still have a distinctive advantage, that is both parties in market flexibility. As long as the sale of any party found more profitable way, they may terminate the contract. From this Angle character, OEM market is highly effective.
(5) saving marketing investment. When enterprises face in foreign markets, due to regional wide, countries, it is difficult to establish commercial habits are different from fully independent circulation nets. But if borrow foreign company's sales force, then more conveniences.
Like Fuji ricoh etc, and all of it in euramerican manufacturer and brokerage adopted OEM way, this reduces the operation of the friction between enterprises, reduce enterprise should put a large sale funds, causes the enterprise to adapt in overseas business
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