The origin and value of the brand SONY

The company formerly known as "Tokyo Tsushin Kogyo Co., Ltd." in moving into the international, the Akio Morita, the company felt the full name is too long and not conducive to international, so hope to come to mind as good as IBM is the name of international .

Akio Morita and Masaru Ibuka a search of the English dictionary, and finally decided to use the Latin "Souns" (sound), the English "Sunny boy" (cute kids) into "Sonny" means started to sound cute naughty child. However "Sonny" in the pronunciation of Japanese words in the vocabulary is not auspicious, and finally decided to remove one of the letter "n", "Sonny" into a "Sony", a Japanese-style English words.

Akio Morita and Masaru Ibuka in persuading the opposition in January 1958 after the directors officially changed its name to SONY, Sony, read out the new name is not fully felt companies in Japan, it is thought that his country and friendly feeling, so the success hit Sony into the United States and overseas markets. To date, there are still less exposed to the consumer electronics people think that Sony is the U.S. brand.

"Sony" brand value of the four letters in recent years show weakness in the electronics business, according to the U.S. in 2005 Interbrand published the "2005 Brand Value Ranking" in, "Sony" value of 10.5 billion, compared with $ 13,150,000,000 in 2004 recession 14%, falling from 20 to 28. The Forbes at February 28, 2005 announced the "2005 Global 2000 ranking", the Sony ranking from 82 in 2004, slipped to No. 123.

 

But Sony to create a mythical past glorious history, still not as sluggish consumer electronics business lost the favor of consumers, in the August 31, 2005, Asian Integrated Media survey commissioned by international agencies Syn-ovate in Asian countries and areas of "2005 Best Brand in Asia 1000", the Sony 2 year in a brand.

 

In the Harris Interactive on July 12, 2006 survey released by Sony 7 year won the first U.S. best-known brands, while Sony is the Chinese region of mainland China, China Taiwan, Hong Kong, Singapore and the hearts of the most representative the ideal brand.