In 1982, Sony released a slogan and trademark, to improve the company's overall corporate image. When Akio Morita saw the design of the new design "S mark" trademark, he believes that when people first saw it, they will want to know what it represents. So thinking about how attractive the description of Morita is needed to explain "S mark." The term will be published later "It` sa Sony! ", Akio Morita, the new slogan that will bring a new image. Thereafter, all Sony TV ads to mark the end of S, "follow the voice said -" It `sa Sony!" The picture and sound quickly became a unique combination of a unique in the world of Sony image.
In 1998, the Sony company "Digital Dream Kids" published under the concept of corporate image slogan "Do you dream in Sony? We help dreamer` s dream ", in meeting the digital generation is coming, Sony to enter the different domains, to meet consumer demand for more. When people want to create their own dream, the Sony help you achieve.
like.no.other
1995 - Digital Dream Kids
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