"A factory" and "as a brand," whether the conflict?

"A factory" and "as a brand," whether the conflict?

 

The answer is yes: no contradiction. Glanz is the best example.

 

In 2001, China's home appliance industry has been the emergence of a clear division of labor trends, some companies tend to be specialized, "a factory", entrusted processing, the so-called "OEM." While other companies are focused on "doing the brand", the allocation of resources more in product research and development, market image building and market development. Specifically, "a factory" or special "make the brand" is a good way to profit. OEM may not be "famous", but can effectively avoid the risks of technology development, the risk of advertising, marketing and sales of risk; special "make the brand" may be criticized for not roots, but it can avoid a lot of investment in fixed assets risk and technology from the intangible assets of updates to the risk of devaluation.

 

It should be said, both strategies are good strategies. Glanz is to "make the factory" and "make the brand" skillfully combines both the benefits and taking a typical representative. At present, many home appliance companies are talking about response to China's "accession" move.

 

From now look to re-brand or factory option is a very important strategy. Many people believe that one of the defects of China's home appliance industry is not world-class brand. The current build brands, improve core competitiveness should be the priority. This opinion is right, but not only one aspect of this, China needs a good "factory"; where it is necessary to "make the factory," the need to say a few words.