Provide opportunities for brand management.
Export generally take the form of outright export, the export of the production company's brand and market development costs of most of them into brand value. Right out of the enterprise self, which cut off the supply of foreign trade enterprises, not conducive to the scale of export operations, likely to cause long outside, the situation of price competition. After the operation right of foreign trade liberalization, producers can to the original brand, the original channel of export, foreign trade enterprises can bypass the intermediate links.
OEM companies do export, take the road of brand management. According to the production trend of the export companies, manufacturers make products to manufacturing requirements, the manufacturers design, development, manufacturing, and then by the exporting firm to export its own brand out. Advantage of the export business sales channels, brand research and production enterprises - development - manufacturing advantages, together constitute the product's overall competitive advantage.
The two sides formed a complementary and interdependent community of destiny. Actively involved in OEM agent. Shipped to process transactions from the OEM point of view, buying companies to find the right deal is deal is a prerequisite. However, in this search process, both sides should pay a certain amount of search costs, and, even more serious within the international problem of asymmetric information, find partners is not necessarily appropriate.
Market imperfections to the export trade enterprises more room left. Export trade business that can be used as OEM import agent, export agent can also be used as OEM, as the representative of the seller to negotiate the purchase of companies, signed. In both proxy mode, the export trade business is purely the role of emerging agents, only as an intermediary transaction OEM collect agency fees, and transaction risk with unrelated parties to the transaction.
No comments:
Post a Comment