Master the core technology and Implementation of brand strategy

Master the core technology.

 

Scale advantages in establishing the same time, globalization, integration, Glanz has basically mastered the microwave oven and other small appliances core technology and core parts of the manufacturing and design capabilities, from OEM to ODM to complete the transformation.

 

 

Implementation of brand strategy.

 

Access to manufacturing and technology advantages, the Galanz by rapidly expanding the scale and improve the professional level of concentration to enhance the productivity level and core competitiveness, and marketing strategy with a rigid, rapidly widen the gap with rivals to ensure that the enterprise operating safety, through puerile, mass consumer guide, cultural marketing, the rapid expansion of market capacity, so that a substantial increase in product awareness and reputation, become famous.

 

Although Glanz relatively simple terms that their industry is currently still in the initial stage of product development, from the export of capital, technology export, brand output, management of the global output of the output stage of culture there is a big gap, but as China's home appliance industry representatives in the field of a product get 1 / 3 share, which is a dilemma for the Chinese home appliance industry, no doubt with reference to the role.